ALLEN—Weitzman has been named retail leasing agent for The HUB, a high-profile community-powered entertainment venue featuring event and restaurant space centered on an 18,000-square-foot plaza and lawn space with a concert stage and a 30-foot Jumbotron. The project benefits from access and visibility at the key intersection of the southeast corner of Sam Rayburn Tollway and Alma Drive.
Maggie Hansen and Addison Gragson with Weitzman are the project leasing agents for The HUB.
In addition to its retail, restaurant and entertainment space, The HUB offers a 15,000-square-foot two-story air-conditioned and covered dining pavilion shared by all the concepts at The HUB.
The leasing agents are targeting tenants that will enhance the existing mix at The HUB, and they are focusing on food options including casual dining, coffee shops bakeries and the like; for experience/entertainment uses, the agents are targeting arcades, virtual realilty or other interactive uses. For service tenants, the focus is on fitness, beauty, health and wellness and related uses.
The HUB serves as the dining, retail and event destination for The Farm in Allen, a mixed-use development designed for 1.6 million square feet of Class A office, 2,400 urban residential units and more than 112 luxury townhomes.
Currently, The HUB features nearly a dozen dining and beverage concepts, including Crave Roadside Sliders, SuperFreeze soft-serve, Local Smoke BBQ, Pizzeria Flora, Hooked Sea to Table seafood, Macho Taco, Spout beer and wine and cocktail bar, Republic, Spoke classic cocktails, The Salty Butcher boutique butcher shop and Pasta Flora.
Within a three-mile radius of The HUB, the population totals 126,334, nearly double the population of 66,123 residents in 2010.
The radius features 45,438 households with an average household income of $175,601. The average home value within the radius is more than $625,000.
Reflecting The HUB’s position along a key commercial, retail and residential corridor, the daytime population within the three-mile radius totals 112,358. Daytime population is important to retailers and restaurants because it represents potential traffic throughout the day.
